Why are Meta purchases missing from Shopify?
Checkout extensibility, ad blockers, and iOS restrictions block browser pixels. Without server-side Lead and Purchase events sharing event_id with the pixel, Meta under-reports ROAS and narrows delivery.
How do we deploy Meta CAPI for Shopify?
We map your purchase, add-to-cart, and lead events; deploy a server endpoint; pass SHA-256 hashed email, phone where available, client IP, user agent, fbp, and fbc; and validate in Meta Events Manager Test Events before go-live.
Can you implement CAPI without Stape?
Yes. We often use Cloudflare Workers for a lightweight, low-cost server-side endpoint you control - no monthly Stape subscription required.
How can AI and LLMs help with Meta tracking on Shopify?
We use LLMs to diagnose, document, and monitor your Shopify and Meta setup so issues are caught before they waste ad spend.
- Diagnose missing purchase events and suggest fixes
- Monitor Event Match Quality and alert on drops
- Summarise Events Manager diagnostics in plain English
- Auto-document your pixel and CAPI configuration
- Generate test scenarios to validate deduplication
Frequently asked questions
How long does Shopify Meta CAPI setup take?
Typically 2-3 weeks including audit, implementation, testing, and handover documentation.
Will this work for stores outside the UK?
Yes. We serve Shopify merchants in the US, Canada, Australia, New Zealand, Ireland, and worldwide.
What access do you need?
Shopify admin, Meta Business Manager, and optionally GTM - we document least-privilege access.