Who we are
This Privacy Policy explains how KFO Empire Limited (trading as "W Scale Automation", "we", "us") collects, uses, stores, and shares personal data when you visit wscaleautomation.com or submit an enquiry. Registered office: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom. Company number: 12491031. VAT number: GB379585037. We provide B2B automation and marketing data services to clients in the United Kingdom, European Economic Area, United States, Canada, Australia, New Zealand, and other English-speaking markets.
Personal data we collect
We may collect: name, work email, company name, website URL, country (if provided), enquiry message, project timeline, budget band, how you heard about us, optional email newsletter preference (if you tick the subscribe box on the quote form), marketing attribution data (UTM parameters, referrer, landing page), technical data (IP address, browser user agent), and cookie identifiers used for analytics and advertising measurement (_fbp, _fbc where present). We do not intentionally collect sensitive personal data through the quote form.
How we collect data
Data is collected when you: submit the quote form or floating quote bubble; email us; browse our website (cookies and similar technologies); or interact with our ads that link to this site.
Why we use your data and legal bases (UK/EU GDPR)
We process personal data on the following bases: Consent - non-essential cookies (analytics/marketing), optional email updates (only if you opt in on the quote form), and, where required, advertising measurement tags; you can withdraw consent via Cookie settings or by unsubscribing from emails. Contract / pre-contract - responding to your quote request and scoping services you ask about. Legitimate interests - securing our website, preventing abuse, understanding aggregated marketing performance, and improving our services, balanced against your rights. Legal obligation - where required by law.
Cookies and similar technologies
We use essential cookies to operate the site and remember cookie preferences. With your consent we use Google Analytics (usage measurement) and Meta Pixel (advertising measurement). See our Cookie Policy for details and to change preferences.
Sharing your data
We share data with service providers who help us run the website and measure marketing, including: Supabase (database hosting, EU region), Cloudflare (hosting, CDN, serverless worker), Google (Analytics), and Meta (Pixel / Conversions API for ad measurement when you consent). We do not sell personal data for money. Where US state laws use the term "sell" or "share" for advertising technology, you may opt out via Cookie settings (reject marketing cookies) or the "Your Privacy Choices" link in the footer.
International transfers
We are based in the United Kingdom. Your data may be processed in the UK, EU, United States, or other countries where our providers operate. Where required, we rely on appropriate safeguards such as UK/EU Standard Contractual Clauses and provider data protection terms.
Retention
Quote enquiries are retained while relevant to our business relationship and sales process, then deleted or anonymised when no longer needed, unless a longer period is required by law or legitimate business records needs. Cookie consent records are retained to demonstrate compliance. Analytics data retention follows provider settings.
Security
We use HTTPS, access controls, least-privilege credentials, and reputable cloud providers. No method of transmission over the internet is 100% secure.
Your rights (UK GDPR / EU GDPR)
Depending on your location, you may have the right to: access your data; rectify inaccurate data; erase data; restrict processing; object to processing; data portability; and withdraw consent at any time (without affecting prior processing). UK residents may complain to the Information Commissioner's Office (ICO). EU residents may complain to their local supervisory authority.
Your rights (California - CCPA/CPRA)
If you are a California resident, you may have the right to know, access, delete, and correct personal information, and to opt out of the "sale" or "sharing" of personal information for cross-context behavioural advertising. We honour opt-out via marketing cookie rejection. Submit requests to {LEGAL_EMAIL}. We do not discriminate against you for exercising privacy rights.
Your rights (Canada - PIPEDA)
Canadian users may request access to personal information we hold about them and ask us to correct inaccuracies, subject to limited exceptions. Contact {LEGAL_EMAIL}.
Your rights (Australia & New Zealand)
You may request access to or correction of personal information we hold about you. Contact {LEGAL_EMAIL}. If unresolved, you may contact the Office of the Australian Information Commissioner (OAIC) or Office of the Privacy Commissioner (NZ) as applicable.
Children
Our services are B2B and not directed at children under 16. We do not knowingly collect children's data.
Changes
We may update this policy from time to time. The "Last updated" date at the top will change when we do.
Contact us about privacy or legal matters
Email [email protected].
KFO Empire Limited (trading as W Scale Automation)
71-75 Shelton Street
Covent Garden
London
WC2H 9JQ
United Kingdom
Company number: 12491031
VAT number: GB379585037
KFO Empire Limited is the data controller for personal data collected through this website.